Tuesday 5 August 2014

In it to win it


I remember when I was just a child, there was a very popular event called the OK Grand Challenge Jackpot Promotion, hosted by the big supermarket chain OK (not sure if they're still in business or not). One year, to promote the event, they made a very catchy advert that's been on my mind for over 10 years! The slogan for the ad campaign was "You've gotta be in it to win it!". People had to enter the prize draw or competition or whatever it was, in order to win the jackpot. That phrase has also stayed with me for a very long time. True, sometimes I forget about it and rarely apply it to my own life, but recently I've realised what a great life lesson this is. 

In life we have so many goals, so many things we want to achieve and make a name for ourselves. We've got so many talents that we wish to improve and use for fun, for good or to improve our lifestyles. We watch the Oscars, BET awards, all these prestigious events on TV and say to ourselves "One day I'm going to get that far. I'm gonna chase my dreams until they lead me to this." Yet, 10 years later we're still sat on the same couch in the same house watching the same programme uttering the same statement. Why? Because we forgot the most important part of making goals: we actually have to DO SOMETHING in order to get that recognition, achieve those goals or walk on that red carpet. You can't expect to win the lottery without buying that ticket, you can't win the dance competition without actually competing, and guess what? You can't achieve those goals until you start ACTING upon them. You've gotta be in it to win it! You've gotta start doing something to achieve something. 

Have you ever seen a farmer with a large piece of land who waits all year round for crops to come out of the ground? First, he has to plant the seeds, then water the plants and remove weeds. He also needs to apply fertilisers or pesticides, tending to his crops throughout the season until the harvest season comes. Without sowing the seeds, the farmer has no harvest. The same applies to your life. If you do not make an effort and do nothing at all, you will reap exactly that: NOTHING. That being said, I resumed my journey towards fitness yesterday, starting with a 40-minute session of P90X cardio workout. I hope to achieve my goals by the end of the summer, by being consistent with my eating habits and exercise! Let's make it our motto/mantra this week: "I've gotta be in it to win it!" 

Enjoy a productive week! xx

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